[Luna Buschinelli x Crunchyroll x Levi's®: Art and Anime at CCXP 2025]

In a global partnership that brought together fashion and pop culture, Luna Buschinelli was selected by Levi's® and Crunchyroll to develop an exclusive collection of wearable art presented during the CCXP 2025 event. Like Rita Wainer and Ana Strumpf, the artist transformed Levi's® iconic Trucker jackets into narrative canvases, celebrating the fusion between the power of Brazilian creativity and the global phenomenon of anime.

Bringing his consolidated signature to urban art, Buschinelli created three unique interventions that deeply dialogue with Japanese aesthetics. The customized pieces sought references in the philosophical and aesthetic complexity of works such as Neon Genesis Evangelion, the noir atmosphere of Cowboy Bebop, mixing the gestural style of the streets of São Paulo with the artist's classic visual narrative, also inspired by Y2K culture (the 2000s) and video games.

The project transcended aesthetics, featuring works destined for the streaming platform's international collection and social initiatives, reaffirming fashion as a vehicle for cultural expression and community impact.

Images of the designs developed (above) for three Tracker jackets, as well as a photo of Games & eSports presenter Nyvi Estephan wearing one of the jackets to present the Crunchyroll stage at the CCXP 2025 event.